Aha Moments Film Studio

Next week, a 34-foot silver Airstream mobile film studio will pull into Mid City Mall’s parking lot on Bardstown Road.  The trailer has been touring the country on an “Aha Moment Campaign” and they want you to stop by and share your own “aha moment.”

What’ exactly is an aha moment?  Good question; here’s some info from the group’s web site:

“Aha moments are powerful. More than an idea, or an epiphany, aha moments demand attention and action. Deciding on a new career. Jumping out of an airplane. Launching an international philanthropy, or becoming a fire dancer.

“In 2004, researchers at Northwestern University wanted to discover the physiological responses that lead to the breakthrough moments known as aha moments. What they discovered was that a split — second before having an aha moment, we experience a burst of electrical brain activity… kind of like a big light bulb going off in your brain.

“Another study in 2006 by the same research team found that aha moments tend to occur more often in the “prepared mind.” In short, if we’re open to change and maybe even looking for some kind of change — an aha moment is more likely to happen.

“Aha moments come in all shapes and sizes. We know from the real people featured on this site and with those to whom we continue to speak, that aha moments are personal. They have been described as, “magic,” “enlightenment,” and, “that moment of clarity when all the pieces fall into place.” They’ve told us that having an aha moment is like, “getting hit by a bus,” and that it just “hits you.”

“So, what is an aha moment? You’ll know when you have one.”

If you’re interested in sitting down and sharing your story, stop by Bardstown Road July 13 or 14 (Mon. or Tues.) between noon and 8:00pm.  Videos will be shared online.  The event is sponsored by Mutual of Omaha.