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It seems every other day someone is saying the economy in Louisville is going nowhere fast, the condo market is painfully hurting, or there are way too many unoccupied condos Downtown. While we’re certainly still feeling some of the effects of these economic times, all the negative news is getting us down. We’ve noticed before how the small business scene in Louisville has been resilient in the face of this news (here and here), so we decided to take a closer look at the condo market in and around Downtown to uncover what’s really taking place. We spoke with three condo developers to get their take on where the condo market in Louisville is heading.
So is there a glut of unsold condos in Downtown Louisville? While all the developers we spoke with admit there are quite a few condos for sale, the consensus is that the majority of remaining units are situated in the upper cost limits of the Louisville market. No one seems too concerned that the current inventories are more than Louisville can handle and left with a feeling that Downtown is not in over its head.
Mark Isaacs of Legacy Development takes the approach of looking at the Downtown submarket as a niche of the overall housing market. Many of the remaining condos in and around Downtown are listed for above $350,000, and Isaacs says that price point is down across the boards. He notes that anywhere you look in Louisville, expensive condos take a while to sell. It’s important not to beat up on Downtown’s stock of expensive condos when the same dynamics are taking place all over the region.
But even with many expensive luxury units left Downtown, many believe we’re on the right track. David Barhorst of SoFo Development says his experiences have shown the Downtown market remains strong and Bill Weyland of City Properties Group speculates that the remaining condos could sell (or be “absorbed” in real estate jargon) in the next 18 months. Barhorst and Weyland agree there has been some overbuilding of luxury units, but say the market isn’t as weak as the mainstream media is letting on and there are buyers out there. It’s only a matter of time before the current stock is absorbed.
Weyland points out that Downtown living is unique from typical housing options and fundamentally based around Downtown jobs and the walkability of the neighborhood. Someone buying a home in most of the city still must commute work, recreation, and shopping. Living Downtown allows you to step outside your front door and walk almost anywhere you need to go. This is a strong draw for many who desire a new level of convenience not found in driving to the strip mall.
The major hurdle for selling condos has been the ability of potential buyers to sell their suburban homes. David Barhorst says this has been the preeminent problem for Downtown. Plenty of people are interested in making the move, but they can’t sell their current house. He says his experience has been that the Downtown market is stronger than its suburban counterpart as prices remain steady and have increased in some circumstances. In many ways, as the suburban housing market improves, so will the Downtown market.
Out of town buyers have helped to fuel Downtown condo sales. Many young and creative buyers moving to Louisville are bringing a new, urban mentality with them. They want to take advantage of the benefits of city life and are working to create a real Downtown neighborhood. Weyland expects this trend to continue as innovative people come to find jobs in a growing Downtown.
Everyone we spoke with says there’s still plenty of room in the market for sub-$200,000 condos. Mark Isaacs again points to the ease of selling more affordable units not only Downtown but across Louisville. There are few units remaining on the market in this price range and developers have noted that the most affordable units are usually the first to be sold.
Bill Weyland hopes to tap into that niche as he moves forward with several of his projects including the Edge at Liberty Green. He has little interest in building condos priced at $500,000 or above. Instead, his model includes an assortment of smaller, more affordable units. If a buyer is interested in a larger condo, Weyland will combine two or sometimes three affordable units upon request.
There are challenges to overcome when building more affordable units. There’s still a pervasive suburban mentality trying to guide the development of Downtown. Bill Weyland says a condo in an urban environment isn’t going to be the size of a suburban McMansion and that’s a good thing. It’s sometimes difficult to convince banks, though, that there’s a market for small, affordable units. Weyland says his experience shows otherwise.
The cost of a Downtown condo building can present challenges, too. Many times, the land costs and the building type drives up the overall cost resulting in more expensive condos. That’s why a new paradigm for Downtown development that includes smaller unit sizes is so important. Opportunities exist to find cheap land, but an urban multi-family building is constrained by a variety of economic obstacles. For example, building codes dictate the construction method of a building by project size. Whether it’s made of wood, steel, or concrete, the building type will affect the overal cost and risk of a project. Renovation projects face similar challenges.
How long can we expect to feel the results of the economic downturn in Louisville? Bill Weyland points out that Louisville never rode the crest of the real estate boom that many Southwestern cities did. Now we’re not facing the same types of problems as other cities that underwent rapid expansion. Weyland says Louisville is not in crisis mode.
Isaacs takes a more conservative approach. He believes that as long as the unemployment rate remains high and foreclosures continue, we won’t see the kind of activity we’re hoping for and prices will generally be depressed in the overall market. He speculates we could face three to five more years of depressed prices and sales across the larger residential market before everything is back to normal.
David Barhorst is happy with the Louisville market today. He says the Louisville market is correctly positioned for growth today and the worst problems are behind us. He speculates that in five year’s time, we’ll be in an even better position as the market grows even more bullish.
But Downtown is currently positioned to make a quick comeback. Weyland points to progress being made on amenities such as the new arena and the general lifestyle that Downtown provides. He says employment in the core has remained strong compared to the suburbs and notes the gains in high paying jobs in the Medical Center. He says the trends remain strong and there’s no need to panic.
Developers in and around Downtown have been quick to respond to market forces, too. David Barhort’s Bycks Lofts recently sold out with the help of a couple lease-to-own options and his under construction Ice House Lofts has been converted to apartments until the market improves. Weyland says its important to manage your own inventory and keep the units leased if they won’t currently sell.
On the upside, there are plenty of deals to be found. While many prices for condos remain the same or have risen in some cases, Mark Isaacs says you can find condos listed for 10 to 15% or sometimes up to 20% below their market rate. He suggests that if you have a job and have some money saved up, now is the time to find an opportunity. This is especially true for first time home buyers who can take advantage of a government sponsored $8,000 tax credit for first-time home buyers.
With last week’s announcement of the new Sol Aztecas at the Whiskey Row Lofts, we started thinking about all the new activity we’ve been hearing about on the local business front. There seems to be quite a bit happening in Louisville despite the recession. We’ve thought about this before, but now as so many new businesses are being announced anew, we can’t help but bring it up again. Here’s a rundown of some of the new business that’s happening in Louisville.
A tipster sent in news a while back about renovations going on at the former Nord’s Brown Bag on Preston Street north of Eastern Parkway. Or tipster explains that the new owners of the building are turning the place into a venue and “restore the status of the Zanzibar” (the old bar was spelled with an “i”). Vinyl or wood siding has been removed to reveal the original tile facade with a large “Z” above the front door. Zanzabar’s web site has more information and a photot of the new facade. They are apparently opening next week.
Sergio’s World Beers recently announced that it would be opening soon at 1605 Story Avenue in Butchertown. With over 1000 beers, Sergio’s should be a great new business for Butchertown. You should also read the bar review from our friends at Louisville on Tap. Check out some photos of the move at Sergio’s web site.
Baxter Avenue is filling up a vacant structure with The Tequila Factory Bar & Grill. Located in the old Nio’s location at 915 Baxter, the new restaurant is also affiliated with Sol Aztecas and plans a “trendy” Mexican spot open late on the weekends. South American and Caribbean food with Ecuadorian influences is also planned along with Mexican tapas.
Another vacant structure, this time on Bardstown Road, will be the new home of The Dragon King’s Daughter. Thanks again to the Louisville HotBytes Forum for breaking the news on the old Karma Cafe site. The new restaurant will be run by the owners of the excellent Maido sushi restaurant on Frankfort Avenue. The restaurant will offer “familiar Japanese tastes in new formats like sashimi pizza.”
Over a year after the Jazz Factory closed its doors in the Glassworks building Downtown, a new jazz venue called Jazzyblu Jazz Cafe & Lounge has opened up. The new business occupies 4,000 square feet of the basement of Glassworks at 815 West Market Street. The interior is mostly the same as the old jazz club, but the accoustics have been improved.
Across the street, the ZirMed Towers will soon be welcoming Jarfi’s Diner. The new location will replace the old Bardstown Road spot and will include a catering service. Here’s more info from the Louisville CVB:
“Jarfi’s Bistro is excited to announce they will return to downtown Louisville. The new restaurant will be on the first floor of the beautiful Zirmed Tower conveniently located at the corner of 9th Street and Market Street. There will also be a private event space on the 10th floor that features a spectacular and unique view of Louisville.
“The new concept is “Jarfi’s Diner” and it will be modeled after “The Fog City Diner” in San Franciso and “Buckhead Diner” in Atlanta. The menu will be wide ranging and will include everything from omelettes at $7 to a veal chop at $29. The restaurant is slated to open by mid-September.”
And don’t forget about the two new spots near Muhammad Ali Boulevard and Fifth Street. They include a sidewalk diner named Red’s and a blues venue called Sierra’s House of Blues.
A new study featuring Lexington as an example has revealed “a correlation between economic growth and citizens’ attachment to their cities.” The “Soul of the Community” poll was funded by the Knight Foundation and conducted by Gallup. The Herald-Leader explains the results for Lexington. Here’s some info about the study from its web site:
“Soul of the Community (SOTC) is a three-year study conducted by Gallup of the 26 John S. and James L. Knight Foundation communities across the United States employing a fresh approach to determine the drivers of emotional community-citizen engagement and its role in community economic growth and well-being. The study focuses on the emotional side of the connection between residents and their communities.
In its first year, the study compared residents’ engagement level to the GDP growth in the 26 communities over the past five years. The findings show a significant correlation between community-citizen engagement and the economic growth. Over the coming years, the researchers will analyze the trends of both community-citizen engagement and economic growth and definitively show whether community engagement drives economic growth or the other way around. Within a smaller microcosm, such as a company, Gallup has been able to show that increasing employee engagement will indeed lead to improved financial performance.
Social offerings is the most important driver of community-citizen engagement overall. Aesthetics and openness/welcomeness to others also have major influence on community-citizen engagement.”
With the love floating around Louisville, it’s a wonder we don’t have three arenas and 5 Museum Plazas already. You can download the entire report here (Warning: PDF). It’s not surprising that the study finds wealthy retirees to be the most engaged in the community, but it seems to us that Louisville was a wider demographic love than the average city. From the Herald-Leader:
“The study showed that those who were engaged with their community tended to be over 65, retired, widowed and made more than $75,000 a year. Those who were least engaged in the community were those 18-34 years old and made less than $25,000 a year.”
Last night, local architects gathered to hear five business and government leaders discuss the future of Louisville’s “Changing Downtown Economy” at Felice Vineyards on East Market Street. The group tackled issues surrounding downtown development, the economic crisis, and convention tourism.
Opening remarks began on a cheerful tone from the self-proclaimed “Downtown Cheerleader” Patti Clare, Interim Director of the Downtown Development Corporation, but progressed to a more somber and sometimes outright bleak outlook towards the end. The discussions grew heated over some issues as panelists clashed on the realities surrounding development and economy today in Louisville.
Patti Clare noted how much progress has been made in the 20 years she has been involved with downtown development. She remembers as massive projects came and went with little lasting impact and how in recent years confidence in downtown had been luke-warm at best. She has been delighted over the last couple of years as “downtown has seen a spark” and become a “hot” market with momentum and confidence building in many recently announced projects.
The credit crisis changed all this and she warned that Louisville “cannot fall prey to tentativeness” and become fearful of downtown investment. While there has been a drastic reduction in new housing permits across the board, she is heartened that there has been no decrease in renovation permits since 2007.
While hopeful large projects like Museum Plaza or Iron Quarter will one day make it through, she realizes that small projects (like the Marcus Lindsay Church condos, Whiskey Row Lofts, and Bycks Lofts) will carry downtown through to better times. Mega-projects are inherently more complicated and take more time.
Karen Williams, the Exec. VP of the Louisville Convention & Visitors Bureau, also spoke about the progress she has seen in downtown as the convention business has grown with the expansion of the convention center, construction of new hotels like the Marriott, and renovations at the Galt House. While we lag behind other cities in terms of hotel rooms, we are a leader in convention space.
She explained how the arena will strengthen Louisville’s appeal even more. Now that the project has moved out of the planning room and has begun moving dirt, she says interest from groups is beginning to take off and events have been signed for as far out as 2025. Williams adopts a “you can’t lose what you don’t have” strategy to the convention business noting the Louisville market has always been strong with professional associations, but lacked corporate events which are hurting most in thie economy.
Jack Trawick, Director of the Center for Neighborhoods, shifted the conversation to housing. He expressed the need for people to live in the central urban area and noted that downtown housing cannot be a slogan or just an idea thrown out by the city. It requires real risk and actual investment from the city and private interests.
Phil Scherer, President of Commercial Kentucky, picked up on the topic using his experience developing the Billy Goat Strut, Preston Pointe, and Fleur-de-Lis on Main to show change in Louisville. The city has come a long way since he began downtown development in the 1980s. Back then, he quipped, the city reassured him they were right behind him on development, but he didn’t realize then just how far behind. His insights into the local economy left the crowd feeling sobered, but not completely depressed (quite a feat considering how much Felice wine was being consumed).
He believes in not exaggerating downtown progress. He explained that there are less than 100 downtown condos for sale, but as recently as the Ryder Cup, the mayor was bragging the city had 2,000 new units downtown. Scherer worries that over-stating figures like this puts the community in a comfort zone where they believe development is where it should be. It can result in a development slowdown. He also sees many of the mega-projects regaining a footing in years to come, noting that a new Humana tower, though probably delayed in the short term, could potentially begin in 2011 or 2012.
Mark Isaacs, President of Legacy Homes and developer of the Legacy Lofts, feared he couldn’t paint such a rosy picture. He explained how he believes Louisville has the potential to join the ranks of great urban cities, but currently must come to terms with its place as a tertiary market, not the secondary market we all believe ourselves in, or the primary market we aspire to be.
He noted that for downtown housing, in Louisville, a developer is extremely lucky to sell one unit per month per project, a dismally low sales rate for any progress on the housing front. The reality is sales are even lower than that. He feels that currently, despite the economic downtown, Louisville cannot support the level of development that has been proposed or that the city desires.
He told how developments across downtown aren’t making money now, as the economy has stripped a standard 20% margin of return, and how Louisville is over-extended in the luxury housing market. He further predicted that unless Louisville nurtures a creative class to the level competitor cities have, we will remain far behind our peers like Charlotte, Nashville, and Austin.
And the discussion is just beginning to heat up. More after the click.