After last year’s viral hit about TARC’s bike racks that generated kudos from coast-to-coast, the marketing masterminds behind Louisville’s transit agency have done it again. This time, the country hit TARC, That’s The Way I Roll has generated nearly 2,2000 online views in about 11 days. (If above video doesn’t load, click here.)
The song was written by TARC driver Dan Ridener and friends. Driver Dan Anglea plays harmonica, mechanic Warren Rowe is on guitar, and the TARCettes are dancing in Union Station. Does Louisville have the most musically inclined transit agency or what?
If video doesn’t load, click here.
Founder and Editor at Broken Sidewalk
Branden founded Broken Sidewalk in 2008 while practicing architecture in Louisville. He continued the site for seven years while living in New York City, returning to Louisville in 2016. Branden is a graduate of the College of Architecture at Washington University in St. Louis, and has covered architecture, design, and urbanism for The Architect's Newspaper, Designers & Books, Inhabitat, and the American Institute of Architects.
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