How 8664.org Will One Day Become Obvious

Thursday, August 27, 2009 by Branden Klayko.
One day it will be obvious (via hock / behance network)

One day it will be obvious (via hock / behance network)



One day Louisville will collectively look up on an unencumbered Great Lawn and think, “Well, that was obvious.”  I’m, of course, talking about the 8664.org plan to re-route Interstate 64 out of Downtown and over a new East End Bridge, eliminating the need for that city-death-tangle we hopefully will never know as the expanded Spaghetti Junction and a second Downtown I-65 bridge.  Instead, we’ll have more park space, a revitalizing West End, and a beautiful, pedestrian friendly urban boulevard.  (Read the rest of the 8664.org coverage from Broken Sidewalk.)


Richard Vanderbilt of How We Drive points us to a Harvard University researcher, Lant Pritchett of the Kennedy School of Government, who has theorized the progression of once controversial ideas.  Pritchett suggests that any “big idea” passes through four stages of social acceptance:  silly, controversial, progressive, then obvious.  While not a linear progression, many social conditions followed this pattern from slavery to a woman’s right to vote.


Where are we on this scale in Louisville regarding the 8664.org plan?  It looks like the city overall is hovering somewhere between “controversial” and “progressive”, despite many supporters who are already firmly planted in the “obvious” range.  The reasons I believe the 8664.org plan is obvious have already been detailed at length in previous coverage, but many in the city including some elected officials, can’t see the facts presented from a multitude of fronts.  That’s why we still must press our leaders to take a stand on the most important issue facing Louisville today.  Call them and e.mail them and talk to your friends and neighbors so one day we all will see it was obvious all along.


Per Tom Vanderbilt about New York (but also about Louisville):


“‘Kill the street,’ the Modernist architect Le Corbusier once declared in a manifesto for a utopian city built around the car. Generations of traffic engineers did their best to oblige. But the street is coming back in New York–the street built for many users–and someday, if not quite today, it won’t seem silly, controversial or even progressive. It will just seem obvious.”


[ Photo Credit: hock / behance network. Used under a Creative Commons BY-NC-ND-3.0 license. ]

4 Comments. Now we're talking!
  1. Ken Wilson

    August 27th, 2009

    10:48 pm

    Thumb up 0

    Love that horrifying image. It’s what’s needed: image and message. I just saw Art & Copy at 21C tonight, a film about the development and power and creativity of modern advertising. The space was filled with people in graphic arts in Louisville… Last night I went to 21C for 502 Ignite. In one of the five-minute presentations, Keith Ringer of Metro Mojo riffed a bit on 8664. The crowd applauded as one. I saw some of the same faces last night and tonight. There is support for and understanding of the need to press on with 8664.

    Could someone get things shaking among the artistic community to create a … contest?… volunteer guerrilla action? … PSA barrage? using the most innovative ways to make the 8664 concept seem… yes, obvious? Can’t we use creative minds and art and copy for THIS?

  2. Ken Wilson

    August 27th, 2009

    10:51 pm

    Thumb up 0

    … oh, and FILMMAKERS… project images on the sides of buildings downtown. Flash films in bars.

    I’m just sayin…

  3. Paul Bates

    August 30th, 2009

    6:00 am

    Thumb up 0

    Haha! What a great picture. That really caught my eye! That reminds me of driving through St. Louis where it felt like a highway of spaghetti.

  4. Mason Roberts

    September 2nd, 2009

    2:27 pm

    Thumb up 0

    Imagine what is possible if the money tagged for the expansion of 64 instead went to light rail that ran next to 64 or any other project that encouraged a denser, richer downtown. One of these days this will be obvious, just hopefully in my lifetime.

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