A rumor circulating about one possible band-aid to the state’s current $400-odd million shortfall has been cast aside. The story goes that the bed tax, a tax on hotel rooms that goes to support the Louisville Convention and Visitor’s Bureau, was going to be diverted to state coffers instead of its usual marketing efforts. The state was allegedly going to exploit a loophole brought about when some funds were allowed to be transferred to the Museum Plaza development for a Westin Hotel. We’ve confirmed now that this rumor is false and in fact the bed tax will remain unchanged. According to the LCVB, for every $1 dollar in bed tax marketing, $23.86 in tourism spending is brought back to the city. With that kind of ROI, we can all sleep a little easier.
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