StreetsBlog pointed out an article by the Wall Street Journal analyzing advertising revenue of various media outlets. They break down revenue from the auto industry. As everyone knows, every other ad on television seems to be a car ad, and not surprisingly, local television ranks highest on the list. The chart appeared in the original WSJ article.
Here’s some info from StreetsBlog:
The amount of money pouring into the media from the auto industry is staggering. Analysts predict that spending on car ads will total $15 billion this year (the good news: it peaked at $24 billion in 2004). Declining or not, these ad dollars deliver an indispensable chunk of revenue across the media spectrum.
- This Just In: The Media Business Is Auto-Dependent Too (StreetsBlog)
Founder and Editor at Broken Sidewalk
Branden founded Broken Sidewalk in 2008 while practicing architecture in Louisville. He continued the site for seven years while living in New York City, returning to Louisville in 2016. Branden is a graduate of the College of Architecture at Washington University in St. Louis, and has covered architecture, design, and urbanism for The Architect's Newspaper, Designers & Books, Inhabitat, and the American Institute of Architects.
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I discovered your homepage by coincidence.
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🙂