Local Media and the Auto Industry

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StreetsBlog pointed out an article by the Wall Street Journal analyzing advertising revenue of various media outlets. They break down revenue from the auto industry. As everyone knows, every other ad on television seems to be a car ad, and not surprisingly, local television ranks highest on the list. The chart appeared in the original WSJ article.

Here’s some info from StreetsBlog:

The amount of money pouring into the media from the auto industry is staggering. Analysts predict that spending on car ads will total $15 billion this year (the good news: it peaked at $24 billion in 2004). Declining or not, these ad dollars deliver an indispensable chunk of revenue across the media spectrum.

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Branden Klayko

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