For better or for worse, we’re the Possibility City. But has a new campaign emerging in England via a student competition risen to challenge the supremacy of our possibility title? It’s possible.
Students Alex Katz, Borja Diego, and Javier Iniguez de Onzono Martin of Miami Ad School in Madrid have won an award for integrated communication from D&AD. Their concept appears to be a marketing campaign for a British bank called The Co-Operative and features Possi-ville with slogans such as “Anything is possible in Possi Ville.”
They came up with some clever material including a one-way ticket to Possi-Ville because it “is a place you want to visit and never want to leave.” Other ideas included guerilla marketing and a video game trailer seen above.
So does this spark the first trans-Atlantic Possibility-Feud? It’s possible. But the original Possibility City recently had some fun of its own with the video below featuring Broken Sidewalk reader, developer, and advertising extraordinaire Pip Pullen. Take a look at Louisville’s beautiful built environment as two “Brits” (aka “The Possibilitators”) tour around Limeyville.
Ha! Well, for the record, the extraordinary Mr Pullen would like to immediately acknowledge he was only a small part of the Possibility City campaign, although he’ll take 50% of the credit for some extraordinary acting in the extraordinarily brilliant Possibilitators.
As for comparing the videos, I say the English win it.