WHY Louisville on the move
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WHY Louisville, Louisville’s fan club and retailer of locally designed goods with a Louisville-centric theme is moving up Bardstown Road next door to the Doo Wop Shop (the space formerly housing New Age Gifts). If you still don’t know where that is (then you need to get out and explore more), it’s going to be tough to miss their new building. It’s bright orange.

WHY Louisville on the move
WHY Louisville on the move. (Branden Klayko / Broken Sidewalk)

Crews were putting on finishing touches of paint this afternoon, and the store, currently located at 1609 1/2 Bardstown will hold a grand re-opening next Saturday, April 4th. The store is expected to be open next Wednesday, April 1st (hopefully they’re not just fooling us). While we liked the 1/2 address, the new store will be nearly seven-times larger and feature an art gallery. It’s rare to see a shop grow so rapidly—700 percent— but when you start out with 300 square feet, it’s easier. The new WHY Louisville will have 2,000 square feet.

With their larger space, locally-themed offerings will increase with jewelry and household goods and a new Kin Ship gallery will feature local and national artists.

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Branden Klayko

Founder and Editor at Broken Sidewalk
Branden founded Broken Sidewalk in 2008 while practicing architecture in Louisville. He continued the site for seven years while living in New York City, returning to Louisville in 2016. Branden is a graduate of the College of Architecture at Washington University in St. Louis, and has covered architecture, design, and urbanism for The Architect's Newspaper, Designers & Books, Inhabitat, and the American Institute of Architects.
Branden Klayko

4 COMMENTS

  1. And prior to that, Jackson’s Organic Coffee did this too, though they are not on Bardstown Road.

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